![]() ![]() For Horizon purchases, Meta is taking a 25 percent cut of the percentage that’s left after a platform fee. Meta will be taking a cut of what creators sell, though exactly what that take can be is a bit complex. Roblox has built a huge business from this model, while Rec Room is growing quickly and prioritizing creator monetization as well. With this test of “in-world purchases,” Meta is following in the footsteps of other 3D social platforms like Roblox and Rec Room, which both let creators sell items that they make. Participants in the US will also be able to earn money from a $10 million creator fund Meta recently set up to reward creators with the most engaging worlds. The idea is that creators can sell everything from access to a VIP section of their world to virtual items like jewelry or a special basketball, according to Meaghan Fitzgerald, the product marketing director for Horizon. ![]() Most notably, a “handful” of Horizon creators will be able to sell virtual items and effects in the worlds they create for others to explore. Meta is testing new features to let creators make money within Horizon Worlds, the company’s social metaverse platform for Quest VR headsets that is soon coming to mobile phones and possibly game consoles.
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